Birmingham City FC has partnered with Sportworks.io, the AI-native commercial platform for sports rights holders, to transform how the club designs and delivers partnership proposals. The club's commercial team is now using Sportworks.io to generate tailored, brand-specific pitch materials that show prospective sponsors exactly how their activation would look across the club's assets.

Where commercial teams have traditionally relied on slow, design-dependent processes to produce bespoke proposals, Sportworks.io lets Birmingham City turn around polished, personalised decks in a fraction of the time, freeing the commercial team to pursue more opportunities and respond to inbound interest while it is still warm.

"It's completely changed how we respond to the market. We can create personalised decks in minutes, and the video capabilities help us bring our ideas to life in a way that feels genuinely interactive. It has been incredibly powerful helping us when we pitch."

Josh Davies, Head of Partnerships, Birmingham City FC

"Birmingham City are exactly the kind of ambitious commercial team we built Sportworks.io for. Their team is forward-thinking and has been a fantastic early adopter of the product. We're very pleased to welcome a club with so much history and heritage, and such incredible plans for the future, onto the Sportworks.io client roster."

Joseph Housley, CEO, Sportworks.io

Sportworks.io Partners with Birmingham City FC to Power Sponsorship Sales

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