Reading FC has partnered with Sportworks.io to modernise the way it approaches commercial partnerships. The club's commercial team will use the platform to create personalised sponsorship decks and branded visuals, giving prospective partners a clear, tailored picture of how a partnership with Reading would look and perform.

The partnership equips Reading with AI-powered tooling that removes the bottleneck of bespoke proposal creation, allowing the commercial team to produce more pitches, to a higher standard, in less time, and to compete for brand investment more effectively.

"Sportworks.io has transformed efficiency in our partnership sales. The ability to craft visually impactful and engaging decks effortlessly allows us to maximise the output of our commercial function. Our team love it and it's become an essential part of how we pitch."

Tim Kilpatrick, Chief Commercial Officer, Reading FC

"Reading are a genuinely forward-thinking club, harnessing AI across every level of how they operate, and that mindset is exactly what makes this such a strong partnership. Sportworks.io fits naturally into a commercial team that is already building for the future, and we're delighted to be working with them."

Joseph Housley, CEO, Sportworks.io

Sportworks.io Partners with Reading FC

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