How to Find Sponsors for a Cricket Club

To find sponsors for a cricket club, sell the whole ground and every team rather than one shirt, match each asset to the local business it suits, and do your selling between October and February so deals are signed before kit and boards are ordered. Women's and girls' sections are often your strongest new product. For the general method, see our guide to how to find sponsors for a sports club.

What can a cricket club sell that other sports cannot?

A cricket ground has more sellable surfaces than most club venues: sightscreens, a scorebox, stumps, roll-on pitch covers, boundary boards, the match ball for every game, the tea room and live-streamed match coverage. These are clubs' own published asking prices for 2025 or 2026, not benchmarks. We give the VAT basis where the club states it; where a pack says nothing about VAT, ask before you compare.

Easy to overlook: sightscreens (Banbury Cricket Club sells branding on the non-playing, car park side of its sightscreen, priced by package), a tea room sponsor as Accrington CC sells, and fixture brochure adverts (£85 for a quarter page to £340 for a full page at Banbury Cricket Club, ex VAT). Another idea is big-hit sponsorship: in 2019 Cow Corner Investments pledged £1,000 to the Sussex Cricket Foundation for every six hit into its Cow Corner hospitality area in T20 and one-day games (Sussex Cricket, January 2019). A club version (a set sum to the juniors per six) is worth testing; we found no published club prices for it.

For how to set the numbers, see how to value a sponsorship asset and how to create a sponsorship rate card.

Should every XI have its own sponsor?

Yes, if you run more than one team: sell each XI separately and put one main partner across the club on top. Saturday, Sunday, midweek, T20, women's, softball and junior sides are each a product a smaller business can afford.

Winsley CC (Wiltshire County Cricket League) shows the ladder for 2026: a £4,000 title sponsor, £1,000 for the 1st XI (18 league games), £500 each for the 2nd, 3rd and 4th XIs, £750 for the women's hard ball XI and £500 for women's softball (Winsley CC partnerships 2026; the pack does not state a VAT basis). Hatherley and Reddings CC, with more than 30 teams including many girls' sides, sells one sponsor per team at £250 including VAT (Hatherley and Reddings CC).

On shirts, Pudsey St Lawrence (Bradford Premier League) has one main sponsor on every side for 2026 and 2027, with three other firms in the remaining shirt spots (West Leeds Dispatch, 10 March 2026).

Which local businesses suit which cricket assets?

Start from the asset and ask which business would want to be seen on it.

Leagues, cups and county pathways sell rights too. Branch and franchise managers often hold small local budgets: Specsavers Morley sponsored Morley Cricket Club for £500 (Yorkshire Evening Post, undated, published around the end of the 2024 season).

Where to find the names (practical guidance): your players' employers; All Stars and Dynamos parents (Winsley CC reports 70+ local families each week); ground suppliers; and trades willing to give labour or materials in kind, as Micklehurst CC invites.

For the first email and call, see how to approach a sponsor.

How do you sell your women's and girls' cricket?

Sell them as their own products: they are the fastest-growing part of the recreational game and often have no incumbent sponsor. The ECB reports that women's teams more than doubled and girls' teams grew 68% between 2022 and 2025 (ECB, 2 April 2026), and that over 520,000 women and girls had played in England and Wales by late July 2026, after a record 30,627 girls took part in All Stars and Dynamos in 2025 (ECB, 27 July 2026).

Price hard ball and softball separately, as Winsley CC does, or sell a whole-section sponsor, as Banbury Cricket Club does with its Women and Girls sponsor. A new girls' section lets a business be its founding partner. Bring your own team counts and growth since last season.

At county level, Maiden, a women's cricket clothing and equipment brand founded in 2024, signed a three-year partnership with Lancashire Cricket Foundation as approved kit partner and headline sponsor of its under-11 to under-17 girls' junior leagues, after girls' teams in the county rose from 106 to 165 in a year (Lancashire Cricket Foundation, undated 2026 news).

When should a cricket club look for sponsors?

Look for sponsors in the winter, roughly October to February, so deals are confirmed before kit and boards are ordered. Published dates bear this out: Broadhalfpenny Down launched its 2026 packages on 30 October 2025, Lowerhouse announced its main sponsor on 24 November 2025, Charlbury CC posted its 2026 partner call on 18 February 2026, and Accrington's 2025 board sponsor deadline was 28 February. Bigger deals are sold further ahead: Harrow CC's primary sponsorship (£10,000 a year ex VAT, two-year minimum) is offered from the end of the 2026 season (Harrow CC).

A rule of thumb (our guidance, not data):

1. August and September: renew current sponsors.
2. October and November: map assets, build the list, send packs.
3. December to February: follow up, agree terms, confirm artwork.
4. March onwards: deliver, and invite prospects to see the ground in use.

All Stars and Dynamos run in early summer (Winsley's from 8 May to 10 July 2026), suiting a sponsor who wants family audiences. Overseas signings are announced over the winter, so an "overseas player partner" package (accommodation or a car) is worth offering. Check the ECB's overseas player regulations first; this is not immigration advice.

What should you check with your league and the ECB?

Check your league's ground and clothing rules before selling on-field branding, and check consent before a sponsor uses photos or streams.

• Sightscreens and clothing colour. The Birmingham and District Premier League plays some matches in coloured clothing and others in whites, with black sightscreens for coloured-clothing games and white for whites (Birmingham League Handbook 2025). Our guidance: the playing face changes colour and sits in the batter's eyeline, so sell the reverse, as Banbury Cricket Club does.
• Kit logos. The same handbook says "current ECB Regulations on advertising insignia shall apply" to on-field clothing and equipment. At professional level, the ECB's Clothing and Equipment Regulations 2026 cap the front commercial mark at 206.45 sq cm and list gambling among restricted brand sectors.
• Photos and live streams. ECB recreational guidance lets clubs share photos or streams with sponsors only where each purpose has its own legal basis in the privacy notice, with parent or carer consent for under-16s and a separate consent box for sponsor footage (ECB live-streaming guidance, hosted copy, undated). This is not legal advice.
• Junior kit, VAT and CASC. Our rugby club sponsorship guide covers alcohol and gambling brands on junior kit and how sponsorship income counts for VAT and CASC status. Cricket packs vary on whether prices include VAT, so say which you mean. This is not tax advice; check with your accountant.

What does this look like in practice?

Here is a hypothetical example. A club in an ECB Premier League runs four Saturday XIs, a women's hard ball team, a softball group and an All Stars centre.

In October, the sponsorship secretary photographs every sellable surface (sightscreen reverses, scorebox, covers, stumps, boards, six team kit slots) and lists 50 prospects: players' employers, All Stars parents with businesses, suppliers, two opticians for the sightscreens and a broker for the 1st XI.

In November she sends each a tracked pack showing their logo on the asset that fits them, and in December follows up first with those who opened it. By late February kit sponsors have signed off artwork. This shows the process only, not a result.

How Sportworks helps

In our view, Sportworks is the fastest way to show each prospect their brand on your own ground before the first meeting.

• Designs puts a prospect's logo on photos of your sightscreens, scorebox, covers, boards and kit, with matching colour, sizing and perspective. See our guide to sponsorship mockups.
• Studio creates activation visuals, such as a girls' softball festival in the sponsor's colours, and Video turns them into short clips for social.
• Decks turns your existing pack into a template and builds a personalised deck per prospect, exported to PPTX or PDF. Deck tracking sends open notifications and shows per-viewer sessions, dwell time and a slide-by-slide heatmap, so winter follow-ups start with the prospects who are reading.
• Scale generates personalised pitch assets for a whole list in one run, such as every employer of your players.

Birmingham City FC's Head of Partnerships says: "We can create personalised decks in minutes."

Showcase, coming soon, will let a prospect walk round an interactive 3D version of your venue with their brand in place. Sportworks is built for the pitch, not as a CRM; sponsor management and reporting are on the roadmap.

Sportworks reports 10x faster production, a 50% cost reduction, 3x more conversions and an average payback of under 30 days from first use, based on its own aggregated client data (Sportworks customers). Plans start at £299 a month, with every feature included on every plan, which makes it a strong fit for Premier League clubs, county boards and leagues with a long list of prospects to pitch.

Cricket club sponsorship FAQs

Can a sponsor's logo go on a sightscreen?

Usually, but check your league's ground criteria first. Some leagues switch screen colour between coloured-clothing and whites matches, so the reverse is usually the safer space.

Can each XI have a different shirt sponsor?

Yes, if the main sponsor's contract allows it. Avoid two sponsors in the same business category.

When do cricket sponsorship packages usually run?

Typically a season or a year from early spring (Hatherley and Reddings uses 1 March to 28 February), sold over the winter. Larger deals, such as Harrow's primary sponsorship, can carry multi-year minimums.

Can a sponsor use our live stream or photos of junior players?

Only with the right consent. ECB guidance requires parent or carer consent for under-16s and separate consent for sponsor footage. This is not legal advice.

Show every prospect their logo on your ground

If packs and mockups take your volunteers' winter evenings, book a 30-minute Sportworks demo to see personalised pitch assets made from your own ground and kit photos. You can also see pricing.